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What will video production ACTUALLY do for your business?

Updated: Jun 11, 2020

Video is an important part of a business' marketing strategy - but when and how should they be used?



Setting expectations.


It's easy to feel like you need video to compete in today's market, with so many companies utilizing it as part of their overall marketing strategy. However, beginning a project with this mentality is never the right approach. When considering video there are some key questions that need answered first:


  • What purpose does the video serve?

  • How will video help me achieve that purpose?

  • Who is the video targeting?

  • What kind of results can I expect?

  • When can I expect to see results?

So, why do we ask these questions? Like most projects, you don't begin without having a general idea where you'll end up and how you'll get there, and video is no exception. By taking the time to answer these questions, you'll set realistic expectations for your video production project, and get the most out of it along the way.


What can you expect?


As you probably guessed, there's no one answer to this question, but your results are contingent on taking the time to properly answer the questions above.


Let's look at an example.


Company A:






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